La’eeb, Official Mascot of FIFA World Cup 2022

For the La’eeb project, we combined cultural and artistic research to ensure the design stayed true to Qatar’s heritage. From early sketches and concepts to traditional patterns and clothing details, every step emphasized cultural authenticity. We also developed football poses, stickers, graphic materials, and visual applications for media and public spaces, helping La’eeb become a lively, energetic, and relatable global mascot.